Rockstone Studios is a luxury jewelry photography studio in New York's Diamond District, photographing fine jewelry for the designers, manufacturers and retailers who make and sell it
As a small but mighty studio, we believe in achieving big results. We work closely with each jeweler, listen to the vision for a collection, and light every piece for what it is: the cut of the stone, the color of the metal, the way it sits on a hand. Deadlines in the trade can be tight, and we are known for adapting quickly so a launch, a catalog or a trade show stays on schedule.
get in touch- 20 yearsphotographing fine jewelry in New York.
- $250M+of fine jewelry photographed, in and out of a fully secure office.
- Diamond District48 West 48th Street, Suite 800. Bring your pieces in; they never need to ship.
Bayco, Goshwara, EFFY, Mondrian Collection, Lali Jewels, Marvel Fine Jewelry and Star Wars Fine Jewelry.
Macy's, Zales, Kohl's, Neiman Marcus, Dillard's, Bergdorf Goodman and JCPenney.
What we do for jewelers
Jewelry photography
Rings, earrings, necklaces, bracelets and loose stones: on white for e-commerce, styled for campaigns, and on models and hands for lookbooks. Every piece is lit to show metal, stone color and sparkle accurately.
Jewelry retouching
Retouching that cleans metal, sharpens facets and keeps stone color true, so every image is ready for your website, marketplaces, print and social media.
Catalogs and print
From the photography to the finished layout: jewelry catalogs, lookbooks, one-sheets, magazine ads and trade show booth graphics built from your own pieces.
Jewelry video
Product and on-model video of fine jewelry for product pages, social media and ads, planned with the stills so a launch reads as one campaign.
Jewelers we have worked with
Rockstone Studios speaks the language of luxury.
(We also speak Spanish, Italian, and a little French)
In today’s rapidly evolving marketplace, brand image is no longer a luxury–it’s a necessity. As the jewelry industry becomes increasingly saturated, especially in categories like bridal, the visual identity of your brand often determines whether you stand out or disappear into the crowd. At Rockstone Studios, we give our clients a distinct competitive edge through powerful imagery and modern digital strategy. While we respect the role of traditional advertising, we recognize that the future is visual, digital, and fast-moving.
Centrally located in New York CIty’s Diamond District, Rockstone represents a contemporary approach to a centuries-old industry. Today’s jewelers, dealers, and manufacturers are facing unprecendented challenges. What worked a decade ago may no longer move the needle. In an age where platforms like Instagram, Facebook, and direct-to-consumer websites can outpace conventional media in reach and ROI, it’s critical to work with a partner who not only understands visual storytelling but lives at the intersection of design and technology.
Our philosophy is simple: Rockstone adapts to your needs. Whether you’re an emerging brand seeking to elevate your presence or an established house needing support in a specific area, we act as an extension of your team. Some clients rely on us for full-scale creative production, while others look to us for specialized services that inegrate with their in-house capabilities.
What began as a high-end photo studio evolved into a full-spectrum creative partner. We understand that creating a beautiful image is only the first step. What truly drives growth is how that image is positioned–across platforms, campaigns, and conversations. Too often, brands invest in photography without a broader strategy to leverage it across digital channels. That’s where Rockstone comes in. We don’t just create the image, but also help to activate it.
Perhaps most valuable of all, we bring our expertise to you. If transporting high-value pieces to New York poses logistical challenges, our mobile studio can be deployed anywhere in the world. From Hong Kong to Midtown Manhattan, Rockstone offers seamless production that meets you where you are both literally and creatively.
Book a shoot
New York, NY 10036
Monday to Friday, 10 am to 6 pm